From Zero to Hero: How Local SEO and Social Media Boosted a New Skincare Clinic in Secunderabad
Table Of Content
- Client Overview
- The Challenge
- Our Solution
- The Results
Client Overview
A newly opened skincare and hair care clinic in Secunderabad sought to establish its presence in a competitive local market. Despite having expert dermatologists and cosmetologists on board, the clinic lacked any digital footprint, with no website or Google My Business (GMB) profile to attract clients.
The Challenge
The clinic faced several challenges:
- No website to showcase clinic services.
- Missing Google My Business (GMB) profile.
- Struggled to compete with established clinics.
- Zero online visibility in local searches.
- No digital leads or organic footfall.
- Lacked social media presence and engagement.
- Limited brand awareness among Secunderabad residents.
Our Solution
To address these challenges, we implemented a comprehensive digital marketing strategy:
1. Google My Business Setup and Optimization
- Created and optimized a GMB profile with complete clinic details, high-quality images, service listings, and client testimonials.
- Targeted local keywords like “skin clinic near me” and “hair treatment in Secunderabad” to boost local search rankings.
2. Local SEO Campaign
- Conducted keyword research to target high-intent search terms in the Secunderabad area.
- Built citations on local directories and created backlinks to strengthen local SEO authority.
- Designed a content plan focusing on skin and hair care tips tailored for Secunderabad’s climate.
3. Social Media Management
- Launched and managed Instagram and Facebook pages with engaging posts highlighting the clinic’s services, staff expertise, and client results.
- Introduced a “Skin Health Saturdays” campaign, featuring before-and-after stories, skincare tips, and live Q&A sessions with dermatologists.
4. Client Review Campaign
- Encouraged satisfied clients to leave reviews on GMB and social media, improving the clinic’s trust and visibility.
The Results
Within three months of launching the digital marketing strategy:
- Google My Business Rankings: The clinic ranked in the top 3 for keywords like “best skin clinic Secunderabad” and “hair care clinic near me”.
- Increased Organic Traffic:
- Achieved over 2,000 monthly profile views on GMB.
- Organic footfalls increased by 50%, with walk-ins citing “Skincare Clinic in Hyderabad”.
- Engaged Social Media Audience:
- Instagram followers grew to 1,500 within 90 days.
- Posts averaged 300+ engagements, driving inquiries directly via DMs.
- Positive Reviews: Secured 75+ 5-star reviews on GMB, establishing the clinic as a trusted name in the area.
