Client Overview
A growing interior design business offering residential and commercial interior solutions, with project values starting from ₹5 lakh.
The client approached us to generate consistent, high-quality enquiries through paid ads as they had minimal online presence and no established social media following.
Key Services
- Residential Interior Design
- Modular Kitchens
- Full Home Interiors
- Space Planning & Consultation
- Commercial Interior Projects
The Challenge
No proper
social media presence
Limited
brand awareness online
High-ticket service requiring qualified prospects
Needed a consistent pipeline of genuine enquiries
Our Lead Generation Strategy
Targeted homeowners, new home buyers, real estate interested audiences, and high-income segments in relevant locations.
Used Meta lead generation form ads for seamless enquiry capture.
Showcased modern interior design visuals, clear value proposition and consultation CTA to attract quality leads.
Tested multiple creatives, audiences and ad copies, optimized based on CPL and lead quality.
Meta Ads Campaign Proof
Actual campaign screenshot from Meta Ads Manager
₹200/day
budget
Campaign Results
Before vs After
Before
- No proper social media presence
- Very limited online enquiries
- No consistent lead flow
- Low brand visibility
After
- 718 qualified leads generated
- Just ₹32 per lead
- Consistent enquiry pipeline
- Increased brand visibility
- Quality prospects for high-value projects
Lead Quality
The form submissions included genuinely interested homeowners and businesses looking for interior design services, including:
Key Takeaways
- Even with a small daily budget of ₹200, targeted form ads can generate high-quality leads.
- A strong creative strategy and audience targeting are key to getting qualified enquiries.
- Paid ads can build a consistent pipeline even without an existing social media presence.
- High-ticket services like interior design can benefit significantly from performance marketing when executed with the right strategy.
Next Growth Opportunities
- Retarget form leads with call, WhatsApp and email nurturing.
- Build a strong social media presence using project showcases, reels and client testimonials.
- Run lookalike audience campaigns based on high-quality leads.
- Implement a CRM to track and convert leads into paying clients.