Your product can be great. But if customers can't find it, they can't buy it.
Selling on Amazon is not simply about uploading a product. You are competing for attention against hundreds of similar products. Your listing needs to get discovered, get clicked, explain the product clearly, build confidence and convince the customer to buy.
I help brands optimise their Amazon product listings and Amazon SEO so their products become more discoverable for relevant searches — and more compelling once shoppers reach the listing.
You may already have a great product. Tick everything that is true for your listing today.
The problem may not be your product.
It may be how your product is positioned and presented on Amazon.
Tap everything that sounds familiar:
Amazon SEO isn't simply about adding as many keywords as possible. Your listing needs to balance four things. I optimise around what customers are actually searching for, and what they need to know before purchasing.
Can relevant shoppers find the product for the searches that matter?
Does the listing match why the shopper typed that search?
Does Amazon clearly understand what this product is and who it is for?
Once they land, do they understand why they should choose it?
Explore each service. A full optimisation usually covers keyword research, title, bullets, description and backend terms; A+ Content and images are added where eligible.
I research relevant search terms around:
The goal is to identify search opportunities that are relevant to your product and your potential customers.
The objective is not keyword stuffing. It is clarity + relevance + search intent. Try the title checker at the top of this page.
Your bullet points need to communicate value quickly. I structure them around:
Every bullet should answer: “Why should I care about this feature?”
I create product descriptions that communicate:
The writing is designed to be clear, persuasive and customer-focused.
Not every relevant search term needs to appear visibly in your listing copy. I identify appropriate backend search-term opportunities and structure them according to applicable Amazon requirements.
This can improve overall search relevance without turning the visible copy into a collection of keywords. Amazon limits this field (generally under 250 bytes), so every term has to earn its place.
A product page shouldn't stop at title and bullet points. A+ Content helps brands communicate more effectively through richer visual and informational content, where eligible. I structure A+ content around:
A+ Content is available to brand owners enrolled in Amazon Brand Registry.
I analyse relevant competitor listings to identify:
The goal isn't to copy competitors. It's to understand the market and find where your product can stand apart.
Your images aren't decoration. They help customers understand the product before they purchase. I give strategic direction for:
I help establish the foundation in this order:
The objective is to launch with a listing built around relevance and customer intent.
A listing audit can identify issues across:
Sometimes the product doesn't need to change. The listing needs to communicate its value better.
I work across categories such as:
The keywords, buying behaviour and decision factors change by category. The listing strategy changes with them.
Imagine 10,000 people see your product, but only a few buy. Visibility alone isn't enough, so I optimise for both.
Amazon SEO brings the opportunity. Strong listing content converts it.
Your listing should anticipate the questions running through a shopper's mind. Good Amazon copy doesn't simply describe the product — it helps the customer make a decision.
Your title helps with discovery. Your images create understanding. Your bullets communicate benefits. Your description builds context. Your A+ content strengthens the buying experience.
Optimisation that breaks Amazon's listing policies can get a listing suppressed. These are the requirements I work within.
Amazon's title policy caps titles at 200 characters (including spaces), bars repeating the same word more than twice, and restricts special characters such as ! $ ? _ { } ^ unless part of the brand name. Promotional phrases don't belong in titles.
Amazon product title requirementsThe main image must show the product on a pure white background (RGB 255, 255, 255), filling about 85% of the frame, with no extra text or graphics. Images of 1,000 px or larger on the longest side enable zoom.
Amazon product image requirementsThe generic keyword field is limited (generally under 250 bytes). Don't repeat words already in the title, and don't use competitor brand names, ASINs or subjective claims.
Amazon search terms guidelinesA+ Content is available to brand owners enrolled in Amazon Brand Registry. It can't include pricing, shipping details, competitor comparisons by name or time-bound claims.
Amazon A+ Content guidelinesAmazon updates its policies by marketplace and category. I check the current Amazon.in (or relevant marketplace) rules for your category before publishing.
Are we targeting searches that actually relate to the product?
Are there opportunities to improve discoverability?
Does the listing communicate enough value to earn attention?
Is the product easy to understand?
Why should someone choose this product?
Does the listing address customer questions and objections?
Does the content follow applicable Amazon requirements?
Adding the same keyword ten times doesn't create a better listing. Relevant, readable, useful and persuasive does.
One product or a full catalogue: make it easier to discover and easier to understand.
I approach Amazon listing optimisation from both a search and a marketing perspective. That combination is what makes a product listing more than just product information.
Get discovered. Get understood. Get chosen.
Amazon SEO is the process of optimising product listings and related content to improve relevance and discoverability for searches on Amazon.
Depending on the project, optimisation can include keyword research, title, bullet points, product description, backend search terms, competitor analysis, A+ content strategy and conversion-focused recommendations.
Yes. I can create or optimise the title, bullet points, description and other eligible listing content around the product and target search intent.
Yes. Keyword research is a core part of the Amazon SEO process and is used to identify relevant search opportunities for the product.
Yes. Existing listings can be audited for keyword targeting, content quality, search relevance, competitor positioning and conversion opportunities.
No. Marketplace rankings depend on multiple factors and can change over time. The objective is to improve relevance, discoverability and listing performance rather than promise a guaranteed position.
Yes. New products can be supported with keyword research, competitor analysis, product positioning and listing content before launch.
Yes. Product catalogues can be handled based on the scope, number of products, category complexity and optimisation requirements.
Your product deserves more than a basic listing. Let's optimise your Amazon presence around search visibility, customer intent and conversion.
Don't just list your product. Position it to be found.
Optimise My Amazon ListingI help brands optimise Amazon product listings and Amazon SEO through keyword research, strategic copywriting, competitor analysis, A+ content and conversion-focused optimisation.
