Your campaign has a message. I help take it to the right audience.
Politics is no longer limited to rallies, posters, newspapers and television. People discover candidates, discuss issues, watch speeches and follow campaign updates online every day.
I help candidates, representatives, campaign teams and political organisations build digital advertising and communication strategies across social media and online platforms, within Election Commission and platform rules.
Political campaigns can have strong ground-level activity and still struggle with digital visibility.
A campaign shouldn't simply be visible online.
Your communication needs to be clear, consistent, timely and relevant.
Tap everything that sounds familiar:
I build digital advertising strategies around these factors instead of treating political advertising like a regular commercial campaign.
The creative and targeting approach is adapted to the campaign's objectives and applicable platform policies.
From concept and scripting to editing and advertising, designed for digital consumption.
Geographic and audience segmentation is structured subject to each platform's political-advertising rules. The message should be relevant to the audience receiving it.
The objective: communication that is understandable, accessible and locally relevant.
Political advertising platforms have additional eligibility, authorisation, disclosure and content requirements. These are completed before any campaign launches.
Political advertising online is regulated by the Election Commission of India and by each platform. I plan campaigns around these requirements from day one.
The ECI requires political advertisements on electronic media, including social media, to be pre-certified by the Media Certification and Monitoring Committee before release.
Election Commission of India instructionsAds about social issues, elections or politics need advertiser authorisation and a “Paid for by” disclaimer, and are kept in the public Ad Library for seven years.
Meta Advertising StandardsElection ads in India require advertiser verification and a pre-certificate for each ad, and are listed in Google's political ads transparency report.
Google Ads political content policy (India)Payments to platforms and spending on content creation for social media count toward the candidate's election expenditure and must be accounted for. Candidates also declare their social media accounts.
ECI instructions on social media (2013)Section 126 of the Representation of the People Act, 1951 bars displaying election matter through electronic media in the 48 hours ending with the close of polling. Platforms follow this under the IAMAI Voluntary Code of Ethics.
RP Act 1951, s.126Meta and Google require political advertisers to disclose realistic digitally created or altered images, video or audio. Content must be accurate and transparent.
Meta & Google political ads disclosure rulesRules are updated before elections. I verify the current ECI, Meta and Google requirements before each campaign. This is guidance, not legal advice.
Digital advertising is one part of a much larger campaign ecosystem. All of it needs to communicate consistently.
I approach political advertising from a digital marketing and communication perspective, so the campaign is organised, measurable and consistent from the first post to polling day.
Build visibility. Communicate clearly. Stay consistent.
Political advertising is paid digital communication used by candidates, political organisations or campaigns to communicate campaign-related information to an audience.
I can support political digital advertising and campaign communication where the relevant platform allows it and all required eligibility, authorization and disclosure requirements are met.
Yes. Campaign creatives can include social media posts, videos, Reels, announcements, event creatives, candidate content and other campaign communication materials.
Yes. Digital campaigns can be structured for regional audiences and multilingual communication, including Tamil and English.
Geographic targeting may be available depending on the platform and campaign type, but political advertising has additional platform restrictions and requirements that must be checked before launch.
Political advertising is subject to Meta's current policies, eligibility and authorization requirements. Campaigns must comply with those requirements before advertising can be launched.
No. No digital marketer can ethically guarantee an election result. My role is to help improve the campaign's digital communication, visibility, content distribution and measurable online performance.
The use of AI-generated or manipulated content can be subject to platform-specific rules and disclosure requirements. Campaign content should be reviewed for accuracy, transparency and compliance before publication.
Your campaign already has a story. Your candidate has a vision. Your team is doing the ground work.
Let's build the digital communication system that helps your campaign communicate clearly and consistently.
Build Your Digital CampaignI help candidates, campaign teams and political organisations strengthen their digital presence through political advertising, campaign content, social media, video and digital communication strategy.
