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All Services Graphic Designing

Design That Makes People Stop, Read and Trust You

Social posts, ad creatives, brand identity, print and packaging — designed by someone who also runs the campaigns.

Your customer gives your post, ad or flyer about one second. In that second they decide three things: is this for me, can I trust it, and what do I do next? If the design doesn't answer all three, the message never gets read — no matter how good your service is.

I design graphics for clinics, local businesses, founders and B2B brands across Chennai. The difference: I also manage SEO, social media and ad campaigns, so I design for clicks, enquiries and recognition — not just for likes on the design.

Discuss Your Design Project Talk on WhatsApp
₹90L+Meta Ads spend managed
2K+digital projects delivered
20+industries served

Creative Readability Check

Live

Pick a format and your brand colours. See if the text would still be readable on a phone.

NEW IN CHENNAIFree skin check this SaturdayBook on WhatsApp
0:1
Format

Design check

Does your brand look like one brand?

Most small businesses don't have a "bad design" problem. They have a consistency and clarity problem. Tick what is true for you:

Why it matters

People trust what feels familiar. When every post, ad and brochure looks different, customers have to work harder to recognise you — and a business that looks unsure of itself is assumed to be unsure of itself.

Tap everything that sounds familiar:

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The 1-second scan

What your customer actually sees first

Whether it is an Instagram post, a Meta ad or a flyer on a clinic counter, people scan before they read. A good design controls that scan in this order:

12345
DENTAL CLINIC · VALASARAVAKKAM Clear aligners from ₹2,999/month

Free 3D smile scan · Same-week start

Book on WhatsApp
  1. The visual stops the thumbA real face, product or result — not a stock handshake. People notice faces and contrast before they read a word.
  2. Context in 4 wordsWho it's for and where. "Dental clinic · Valasaravakkam" instantly filters the right audience in.
  3. One headline, one promiseThe single biggest reason to care. Large, high-contrast, no more than 6–8 words on mobile.
  4. Proof or the "why now"Free scan, limited slots, 4.9★ from 300 reviews — the line that removes doubt.
  5. The action and the brandExactly what to do next, plus a logo that is visible but never louder than the offer.

Most weak creatives fail because they try to do all five in the same font size. Design is the order in which people read.

Start with the job

Every design has one job to do

Before opening any design tool, I ask what the design must achieve. That decides the layout, the headline size, the colours and how much text is allowed.

Stop the scroll

Social posts and ads that earn a second look in a crowded feed.

Get the enquiry

One clear offer and one clear action — call, WhatsApp, book.

Build trust

A professional look that matches the quality of your actual work.

Explain clearly

Carousels and infographics that teach in seconds — and get saved.

Sell at the counter

Standees, flyers and menus that work at a glance, in real light.

Win on the shelf

Packaging that stands out and carries every mandatory declaration.

Close the deal

Brochures and pitch decks that do the explaining when you are not in the room.

Stay consistent

Templates so your team keeps the look without a designer every time.

Be remembered

A logo and identity people recognise before they read the name.

Graphic design services

What I design for you

Pick what you need. Most clients start with a brand kit and a month of social creatives, then add ad creatives or print.

01 / Social Media Creatives

Posts that look like your brand — every single time

Single-image postsCarousels (up to 20 slides)Story setsReel coversFestival & occasion postsOffer postsReview & testimonial postsEducational postsHighlight coversWhatsApp status creatives

How I structure a carousel that gets saved

Slide 1: hook→Slides 2–7: one point each→Proof / example→Summary slide→CTA slide
Typical post"We are open! Visit us for the best service in Chennai." — on a stock photo with five fonts.
Designed post"3 signs your child needs braces before age 10" — a 6-slide carousel a parent saves and sends to their partner.

Festival posts get likes. Useful posts get saves and shares — and those are the signals that push your content to new people.

Want this for your business?Ask about this
02 / Meta & Google Ad Creatives

Nobody chose to look at your ad. Make the first second count.

Creatives for Facebook & Instagram ads, Google Display, Performance Max, Demand Gen and YouTube:

Hook visual→One offer→Proof→Clear CTA→Brand
  • 3–6 distinct creative angles per campaign — not colour swaps
  • Every angle exported in 4:5 and 9:16 (plus 1.91:1 and 1:1 for Google)
  • Text kept clear of the CTA button and caption zones
  • Policy-safe wording: no "Are you overweight?"-style personal attributes, no fake buttons
  • Lead form intro images that match the ad, so the click feels continuous

Because I manage the ad accounts too, I can see which creative actually brought leads — and the next design is based on that data, not on taste.

Want this for your business?Ask about this
03 / Logo & Brand Identity

A logo is not your brand. But it is where recognition starts.

What a complete identity includes

  • Primary logo, stacked version, icon mark and one-colour version
  • Colour palette with HEX, RGB, CMYK and Pantone references
  • Heading and body fonts — including Tamil pairings for bilingual brands
  • Visiting card, letterhead, email signature and invoice design
  • Social profile kit: profile picture, covers and highlight icons
What usually happensA logo made in 20 minutes, sent as a JPG on WhatsApp, which pixelates on the signboard and disappears on a dark background.
What you receiveVector files (SVG, PDF, AI) that stay sharp from a favicon to a hoarding, plus light and dark versions for every background.

Before printing a new name on boards and uniforms, run a trademark search on the IP India public search portal. Redesigning after a legal notice costs far more than a search.

Want this for your business?Ask about this
04 / Brand Guidelines & Templates

So your brand still looks right when I am not the one designing

A short, practical brand guide (not a 60-page book nobody opens) plus editable templates:

Logo do's & don'tsColour & font rulesPhoto style guidePost templatesStory templatesAd templatesCanva brand kitPresentation master

Templates are the cheapest way to look consistent. Your staff edits the words; the design stays on-brand. Ideal for clinics and businesses posting daily offers or updates.

Want this for your business?Ask about this
05 / Print & Marketing Collateral

Print-ready files your printer will not send back

Brochures (bi-fold, tri-fold)Flyers & pamphletsRoll-up standeesFlex boards & hoardingsMenu cardsVisiting cardsClinic & shop signageCertificatesInvitationsEvent backdrops

Every print file is set up in CMYK, at 300 DPI, with 3 mm bleed and a 5 mm safe margin, fonts outlined — plus advice on paper GSM and finish so the printed piece feels as good as it looks.

A hoarding is read from 30 metres away at traffic speed: 5 words, huge type, one image. A brochure is read at a desk: it can tell the full story. Same brand, very different design rules.

Want this for your business?Ask about this
06 / Packaging & Labels

Shelf appeal, with every mandatory detail in the right place

Labels, boxes, pouches, stickers, jar wraps and hang tags for food, cosmetics, wellness and retail products — designed on your printer's dieline.

What the pack has to carry

  • Legal Metrology (Packaged Commodities) Rules, 2011: manufacturer/packer name & address, common name of the product, net quantity, MRP inclusive of all taxes, month & year of manufacture, consumer care details, country of origin for imports
  • FSS (Labelling and Display) Regulations, 2020 for food: FSSAI logo and licence number, veg/non-veg symbol, ingredients, nutrition information, allergen declarations
  • Barcode space (GS1 India) for retail and marketplace listing
  • Plastic packaging: EPR / registration details under the Plastic Waste Management Rules, as applicable

I make sure the mandatory information is legible and correctly placed. The declared content itself must come from you or your regulatory advisor.

Want this for your business?Ask about this
07 / Presentations & Pitch Decks

Slides that make your point without you reading them out

Investor pitch decksCompany profilesSales & proposal decksTraining decksWebinar & masterclass slidesAnnual / impact reports
Typical slideA heading and 9 bullet points in 14-pt text, read aloud word for word.
Designed slideOne idea, one big number, one supporting visual — the speaker explains, the slide proves.
Want this for your business?Ask about this
08 / Infographics & Carousels

Turn complicated information into something people save

Ideal for clinics, consultants, finance, education and B2B brands that need to explain things simply:

Process explainersComparison chartsMyth vs factStep-by-step guidesData visualsPatient & customer educationLinkedIn PDF carousels

Content can be researched and written by me too — so the design and the message are planned together, not stitched together.

Want this for your business?Ask about this
09 / Website & YouTube Graphics

Graphics that make your website and channel look finished

Website hero banners (desktop + mobile crops)Landing page visualsIcons & illustrationsBlog featured imagesOpen Graph share imagesYouTube thumbnailsChannel artEmail headersWhatsApp catalogue images

Web graphics are exported as WebP, compressed and correctly sized — heavy images are one of the most common reasons small-business websites load slowly and lose visitors.

Want this for your business?Ask about this
Size & safe-zone guide

The right size is the first thing most designs get wrong

A beautiful design in the wrong size gets cropped, compressed or covered by buttons. Here are the specs I work to:

FormatSizeRatioWhat to watch
Feed post (portrait)1080 × 1350 px4:5Best feed real estate. Profile grid now previews a 3:4 crop — keep key text central.
Carousel1080 × 1350 px4:5Up to 20 slides. Slide 1 is the hook; the last slide is the CTA. Keep every slide the same ratio.
Story / Reel cover1080 × 1920 px9:16Keep ~250 px clear at top and bottom for the profile bar, captions and buttons.
Profile picture320 × 320 px1:1Displays as a circle — logo mark only, never the full wordmark with tagline.

Platforms change these from time to time — I check the current specs before every project, so your designs are never cropped or blurred.

Ad creatives: the strategy part

Meta now finds your audience. Your creative decides who it finds.

Since Meta's Andromeda ad-delivery update, broad targeting plus genuinely different creatives beats one polished ad shown to a narrow audience. The system treats near-identical designs as the same ad, so changing only the colour does not give it anything new to test.

For every campaign I design creative angles, not colour variations:

Problem angle

"Still hiding your smile in photos?" — speaks to the pain first.

Offer angle

Price, free consultation or bundle — clear, specific, dated.

Proof angle

Real reviews, ratings, before/after (where the platform and law allow), client logos.

Demo angle

Show the product or process working, step by step.

Founder / expert angle

Your face and your words — the fastest way to build trust.

Comparison angle

You vs the usual way — without naming or attacking competitors.

I watch frequency, CTR and cost per lead. When frequency climbs past ~3 and CTR drops, the creative is fatiguing — that is when a fresh angle goes live, not when someone "feels like a change".

Random posts vs a brand system

The difference customers feel but cannot name

Without a system

Design on the day

  • A new look every week
  • Whatever font is open
  • Text added until it "says everything"
  • Logo stretched or pixelated
  • Different colours on print and screen
  • Every design starts from zero
VS
With a system

Design that compounds

  • Same colours, fonts and layout grid
  • One message per creative
  • Clean logo files for every use
  • Colour codes for screen and print
  • Templates for speed
  • Customers recognise you before reading the name

Consistency is what makes a small brand look established.

Print, done properly

Why your flyer looked better on the screen

Most "printing problems" are file problems. This is what I take care of before anything reaches your printer:

Screen vs print colour

Screens mix light (RGB); printers mix ink (CMYK). Bright greens, blues and oranges on screen often print duller. I convert and proof colours for print, and give you a Pantone reference for the logo when exact colour matters — on uniforms, signage or packaging.

Paper weight (GSM)

  • Visiting cards300–350 GSM
  • Flyers & leaflets130–170 GSM
  • Brochure inner pages170 GSM
  • Brochure / folder cover250–300 GSM
  • Letterhead100 GSM bond

Finishes that feel premium

  • Matte laminationsoft, no glare
  • Gloss laminationvivid photos
  • Spot UVshiny logo highlight
  • Foil (gold / silver)luxury, events
  • Embossingraised texture

The 4 checks before printing

  • Bleed — 3 mm extra on every side so no white edges after trimming
  • Safe margin — text at least 5 mm inside the trim line
  • Resolution — photos at 300 DPI at the printed size
  • Fonts — outlined or embedded so nothing gets substituted
Rules your artwork must respect

Good design in India is also compliant design

A creative can look beautiful and still get your ad rejected, your product pulled from shelves or your clinic a notice. I design with these in mind:

Advertising claims

Claims must be truthful and capable of substantiation; disclaimers must be legible, in the same language as the claim and must not contradict it.

ASCI Code for Self-Regulation of Advertising Content

Packaged products

Manufacturer/packer details, net quantity, MRP inclusive of all taxes, month and year of manufacture and consumer care details must be on the pack.

Legal Metrology (Packaged Commodities) Rules, 2011

Food labels

FSSAI logo with licence number, veg/non-veg symbol, nutrition information and allergen declarations where applicable.

FSS (Labelling and Display) Regulations, 2020

Doctors' and clinic creatives

No guaranteed cures, no exaggerated claims about results, and care with patient photos and testimonials.

NMC professional-conduct rules · see my NMC 2026 guide

Health & remedy claims

Ads may not claim to cure or treat the diseases and conditions listed in the Act — a common trap for wellness and Ayurveda brands.

Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

Readability

Body text needs a contrast ratio of at least 4.5:1 against its background; large headlines at least 3:1. Try it in the checker at the top.

WCAG 2.2 · success criterion 1.4.3

Ad platform policies

Meta and Google review every creative. Personal-attribute language, fake play buttons and misleading before/after images get ads rejected or accounts restricted.

Meta Advertising Standards · Google Ads policies

Images & fonts

Only licensed stock, your own photos and fonts cleared for commercial use. A free download is not always free for business use.

Copyright Act, 1957 · font & stock licences

Where a design carries legal or medical claims, the wording must be approved by you — I make sure it is visible, legible and placed correctly.

How a design project runs

From brief to final files

A clear process means fewer revision rounds and no "make the logo bigger" surprises at the end.

01Brief & goal
→
02Brand & competitor audit
→
03Moodboard / direction
→
04First concepts
→
05Two revision rounds
→
06Mockups & final files
→
07Templates & handover
→

You approve the direction before the detailed work starts — that is what keeps revisions short and deadlines real.

Monthly design support

What a month of design actually looks like

Monthly clients don't get 'some posts'. They get a plan where every design has a reason to exist:

Week 1Plan & foundation
  • Content calendar agreed
  • Festival / offer dates mapped
  • Templates refreshed
  • 2 educational carousels
Week 2Trust & proof
  • Review / testimonial posts
  • Team or behind-the-scenes post
  • Stories set
  • Ad creative angle set #1
Week 3Offer & action
  • Offer post + matching Story
  • WhatsApp status creatives
  • Reel covers
  • Ad creative angle set #2
Week 4Learn & refresh
  • FAQ / myth-vs-fact carousel
  • Best performer re-designed
  • Fatigued ads replaced
  • Next month planned from data

Volume and mix are tailored to your business — a clinic needs more education, a restaurant more offers, a B2B brand more LinkedIn documents.

What you receive

Files that work everywhere you need them

Social & web exports

PNG / JPG / WebP in exact platform sizes, named by platform.

Vector logo files

SVG, PDF and AI that scale without blurring — light and dark versions.

Print-ready PDF

CMYK, 300 DPI, 3 mm bleed, fonts outlined, crop marks.

Editable source files

Figma / Canva / PSD as agreed in the scope.

Brand colour codes

HEX, RGB, CMYK and Pantone references for every colour.

Organised folders

Sorted by use and platform, so you find any file in seconds.

What makes a design work

It's not the fanciest effect

One message

If it says five things, it says nothing.

Hierarchy

The eye knows what to read first, second and third.

Contrast

Readable on a phone, in sunlight, at a glance.

White space

Room to breathe makes a brand look premium.

Real images

Your actual team, place and product beat stock photos.

A clear action

Call, WhatsApp, book, visit — tell people what to do.

The right language

Tamil, English or both — whatever your customer reads first.

Mobile first

Most people will see it on a 6-inch screen.

Design terms, explained simply

Words you'll hear — and what they mean for you

So you can brief a designer (or check one) with confidence.

Vector vs raster

Vectors (SVG, AI, PDF) are maths — they scale to a hoarding without blurring. Rasters (JPG, PNG) are pixels — great for photos, fuzzy when enlarged. Your logo must exist as a vector.

DPI / PPI

Dots per inch. 300 for print at close viewing distance; screens only care about pixel dimensions.

Bleed

Extra artwork beyond the trim line (usually 3 mm) so the printer can cut without leaving white edges.

Safe zone

The area where text is guaranteed not to be cropped or covered — by the trim on paper, or by buttons on Stories and Reels.

Visual hierarchy

The order the eye moves through a design — controlled by size, contrast, colour and position.

Kerning & leading

Space between letters and between lines. Small fixes here are why professional typography looks "expensive".

Dieline

The flat cutting and folding template of a box or label. Packaging artwork is designed on top of it.

Brand kit

Your logo versions, colour codes, fonts and usage rules in one place — so anyone can design on-brand.

Mockup

A realistic preview of the design on the actual item — box, standee, phone — before you pay for printing.

Pantone (PMS)

A standardised ink-colour system that keeps your brand colour consistent across printers and materials.

Industries

Designs for businesses like yours

Clinics & hospitalsPatient education carousels, doctor profiles, NMC-safe ad creatives, signage
Dental & skinTreatment explainers, offer creatives, review posts, clinic branding
Restaurants & cafésMenu cards, offer posts, delivery app banners, table standees
Salons & spasService menus, festive offers, before/after (policy-safe), gift cards
Real estate & interiorsProject brochures, site hoardings, lead-gen ad creatives, walkthrough covers
Education & coachingAdmission creatives, course brochures, webinar slides, result posts
Food & D2C productsLabels, pouches, boxes, Amazon listing images, launch creatives
B2B & manufacturingCompany profiles, product catalogues, LinkedIn documents, trade-show standees
Finance & professional servicesExplainer carousels, trust-building posts, pitch decks
Founders & personal brandsPersonal brand kit, LinkedIn banners, quote cards, thumbnails
Srija R, digital marketing consultant in Chennai
Marketing-led design
5+ YearsHands-on digital marketing
Srija R · Chennai
Why work with me?

I design like a marketer, not just a designer

I run the ads, the SEO and the social media that these designs go into. So I know which creatives get clicks, which carousels get saved and which flyers bring people to the counter — and I design for that.

You also get one person who understands your whole marketing — not a designer who needs everything explained again every month.

“Can you make it look nice?”→I ask:
Who must notice this?
What is the one thing they should understand?
Where will they see it — phone, shelf or street?
What should they do next?
Does it look like the rest of your brand?
Will it pass the ad review and the law?

Design with purpose. Keep it consistent. Make it sell.

₹90L+Meta Ads spend managed
₹50L+Google Ads spend managed
70K+Leads from Google & Meta Ads
2K+Digital projects delivered
70+Websites designed & developed
5+Years hands-on experience
Frequently asked questions

Questions business owners ask

What graphic design services do you offer in Chennai?

Social media creatives, Meta and Google ad creatives, logos and brand identity, brand guidelines and Canva templates, brochures, flyers, standees and signage, packaging and labels, pitch decks, infographics, and website and YouTube graphics.

How is your design different from a regular designer or a Canva template?

I also run the SEO, social media and ad campaigns these designs go into (₹90L+ Meta and ₹50L+ Google ad spend managed). So every design is built around a business goal — stopping the scroll, getting the enquiry, or building trust — and ad creatives are designed as testable angles, not single "final" images.

Can you design a monthly set of social media posts?

Yes. Monthly plans include a content calendar, posts, carousels, Stories, Reel covers and WhatsApp status creatives on one brand system, with ad creatives added if you run campaigns.

How many ad creatives do I need for Meta Ads?

Usually 3–6 genuinely different creative angles per campaign (problem, offer, proof, demo, expert, comparison), each in 4:5 and 9:16. Colour-only variations do not count as new creatives for Meta's delivery system.

How many revisions are included?

Two revision rounds are standard after you approve the initial direction. Approving the direction first is what keeps revisions short.

Will I get the source and editable files?

Yes. You receive final exports, vector logo files (SVG/PDF), print-ready PDFs and editable files (Figma, Canva or PSD as agreed in the scope).

Can you make print-ready files for my printer?

Yes. Print files are set up in CMYK at 300 DPI with 3 mm bleed, a 5 mm safe margin and outlined fonts. I can also suggest paper GSM and finishes.

Do you design packaging and product labels?

Yes. I design on the printer's dieline and plan space for mandatory declarations under the Legal Metrology (Packaged Commodities) Rules, 2011 and, for food, the FSS (Labelling and Display) Regulations, 2020. The declared details themselves must be provided or approved by you or your regulatory advisor.

Can you design in Tamil and English?

Yes. Bilingual creatives are designed with properly paired Tamil and English fonts so both scripts look balanced and readable.

Do you use AI-generated images?

Only where it suits the brand and never to fake results, people or reviews. Real photos of your team, place and products almost always perform better and build more trust.

How is pricing decided?

By the number and type of designs, complexity, revisions and turnaround. Share your requirement and I will send a clear scope and quote.

Ready to make your brand look the part?

You already do good work. Let's make sure your posts, ads, print and packaging show it — consistently, clearly and on every platform.

  • One clear message in every design
  • A brand system and reusable templates
  • Correct files for screen and print
  • Ad creatives built from campaign data

Don't just make it pretty. Make it work for your business.

Start Your Design Project
Digital Srija

Design With Purpose. Stay Consistent. Make It Sell.

I help clinics, local businesses, founders and B2B brands in Chennai create social creatives, ad designs, brand identity, print and packaging that look professional and drive action.

Don't just make it look good.Make it work for your business.
Discuss Your Design Project

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